FiftySix Ventures
City skyline
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CPG and food

Kill negative ROI promos and target lift where it pays. Trim waste.

Playbooks

Playbook
Promo ROI v0.1
Playbook
Waste and uplift tracker

Signals

Promo lift %
15%
from 7% test
ROI %
18%
net of trade spend
Waste %
4%
down 20% from 5%
FiftySix Ventures