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Media, telco, platforms
Takeaways
Fill more impressions, raise eCPM, and lock in yield gains.
Key findings
- Header-bidding + sticky video combined for ~20–30% uplift.
- Lazy-load improved viewability, increasing fill without spam.
- Weekend RPM volatility suggests pacing tweaks.
Signals
Fill rate %
80%
from ~50%
RPM / eCPM
$5.00
from $3.50
Yield uplift
+20%
layout and demand mix
What we would do next
- Keep sticky video on long-form only.
- Auto pace premium demand to weekends.
- Expand HB partners on high-RPM sections.