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Travel
Takeaways
Bundle ancillaries to raise attach and pay refunds fast to build trust.
Key findings
- Seat+priority bundles lifted attach rate by ~10 pts.
- Refunds processed within 4–7 days improved CSAT.
- Zero-value ancillaries cluster on late-booking economy.
Signals
Attach rate %
30%
from 20%
Ancillary per booking
€25
from €15
Refund turnaround
5 days
from 14 days
What we would do next
- Pre-select a bundle on mobile for leisure routes.
- Auto-release card refunds <€200 within 48h.
- Target email for low-attach cohorts 24h after search.